WONDERSHOP: CHOCOLATE BAR PACKAGING
Wondershop is a seasonal brand by Target, USA. It is primarily a festive one-stop resource with products including Home Decor, Trim-a-Tree, D.I.Y.,Treats, Food & Beverage and Stocking Stuffers. The brand is joyful, not wacky; classic, not conservative; modern, not futuristic; welcoming, not folksy; elevated, not out of reach; experiential, not extreme. With the products, the brand wants to create magic for the holidays.
The job at hand was to design the packaging for chocolate bars in three flavours: Himalayan Sea Salt, Hazelnut Crepe Dentelle and Pomegranate.
Clean patterns with Christmas holly as the element and a visual of the main ingredient as part of the pattern
Using visual elements to form a Christmas wreath, while tweaking the label of the packaging