© 2019 by Shreya Pranit

VEEDAA: BRANDING AND PACKAGING DESIGN

Client: Veedaa Candles, Mumbai

Veedaa is a Bombay based premium brand for fragrant candles. The USP of this brand is that each and every piece is hand-poured and made with authentic Indian ingredients. They are engaged into design, manufacture, wholesale and retail of fragrance and decorative candles. They are a 100% women entrepreneurial venture. I worked on developing a brand identity for them and then designing the look and feel as well as the packaging for two broad categories of fragrances: floral and non-floral. 

brand identity

logo options inspired from Indian elements like the lotus, jaali architecture.

logo unit

brand pattern

brand label

packaging | floral collection & non-floral collection