Salad Story is a farm to table food brand, they choose to connect back to the farms and skip the current supply chain of wholesalers
and intermediaries by making an effort to partner with farmers and suppliers. They represent a fresh approach to food by growing their own greens. Every week, they come up with a new menu packed with the highest quality ingredients without compromising on taste. Their farming practices are majorly hydroponic thereby using 70 percent less water, requiring much less space than traditional farming and producing considerably less waste. The preparations are done at the founder's home kitchen with her home-made recipes. The brand basically stands for providing tasty food from one home to another.

I did the art direction for the imagery to be used at various touch points like website, app, packaging, marketing collaterals etc.

Photography by: Nidhi Hiregange

© 2021 by Shreya Pranit