© 2019 by Shreya Pranit

VITATI: BRANDING & PACKAGING

Client: Iris Aroma Boutique, Mysore

 After the design of the fragrance based product line, I developed a brand identity and packaging for it. Various names and logo explorations were suggested, Vitati was the name finally chosen. It essentially means the 'process of spreading' and also refers to a 'lady' in Sanskrit. The look and feel required by the client was very 'simple', 'minimal' and 'elegant'. The fragrance chosen for the collection was frangipani (plumeria) based and was called 'frangipani freshness'.

few name and logo explorations

logo explorations

logo for the product line

packaging ideas

packaging graphics and colors

packaging design