VITATI: BRANDING & PACKAGING
Client: Iris Aroma Boutique, Mysore
After the design of the fragrance based product line, I developed a brand identity and packaging for it. Various names and logo explorations were suggested, Vitati was the name finally chosen. It essentially means the 'process of spreading' and also refers to a 'lady' in Sanskrit. The look and feel required by the client was very 'simple', 'minimal' and 'elegant'. The fragrance chosen for the collection was frangipani (plumeria) based and was called 'frangipani freshness'.
few name and logo explorations
logo for the product line
packaging graphics and colors