Oonee is a home grown brand for customised hand-knitted woollen wear. The client brief for the visual language of the brand was to make it look warm, approachable and home-made hence the name 'oonee' which colloquially means woollen. The brand mostly focusses on making kidswear garments and plays with soft, bright and fresh colours. Everything from the sourcing of the yarns to the delivery is done with a very personal touch. My thought behind doing this identity was to give a playful touch to the art of knitting and make it look like it is as contemporary as any other form of clothing. Oonee was one of the most heartfelt and personal projects for me.